Stacey Jarvis – Microsoft Canada | Search Marketing Trends
With over 13 years' experience in search marketing, Stacey Jarvis is no stranger to search. She joined Microsoft Canada in 2007 as a member of the launch team for adCenter in Canada; for the past three years, she's been working with the company's search team. In her current role, Stacey oversees the Microsoft search business in the Canadian market, including product development, marketing strategy, competitive analysis, and consumer research. Previously, Stacey worked with global agencies Wunderman and Lowe Worldwide with a focus in online media, SEO, SEM, and direct and interactive relationship marketing.

Zack Hayat – Searchlinqs | Social Media Strategies
Zack is currently the Director of Social Media Marketing at Searchlinqs and a PhD student at the faculty of Information, University of Toronto. His PhD research focus is on the interplay between the social structure of online communities and the information that evolves within those communities.

Zack holds an M.A in Mass Communication from the University of Haifa, Israel where he specialized in the Social Structure of online communities with a focus on identifying the “motivations for participating in such communities”. He also holds a combined B.A in Computer Science and Mass Communication from the University of Haifa.

Renowned speaker of social media strategy, Zack presented his work in several international conferences, such as the International Communication Association (ICA) Conference, the Association of Internet Research (AOIR) Conference and the Global Online Research (GOR) Conference.

Zack has industry experience working as a Senior Researcher for Intel Corporation (2005-2006) and as a Researcher & Project Manager for the Asper Institute for New Media Diplomacy, at the Interdisciplinary center, Israel.

Simi Grossman – Hawk Consultants | Mobile Marketing
Simi Grosman is partner at Hawk Partners focused on Sales, Marketing & Business Development services for companies in three sectors - Mobile Telecom, Financial Services, and Cleantech.

Simi has extensive knowledge of the Wireless space and is a frequent speaker at global mobile conferences. In addition to his interim CEO role for a start-up venture in Bluetooth based mobile Marketing, he serves on several Board of Directors and Advisory Boards including 24Six, a web based social media platform company, and Intertainment Media, a rich Internet Application (RIA) providing entertainment, communications and social networking services. He consults for the dotMobi Advisory Group, an international trade forum representing over 150 companies within the Mobile Ecosystem.

Simi holds an M.B.A. from York University (Marketing & Organizational Behaviour) in Toronto and a B.Sc. [Physiology] from the University of Toronto. He is also a member of the American Marketing Association.

He has authored a number of articles on Service Delivery Platforms and Wireless Applications. He has also been a frequent speaker at numerous mobility conferences. Born in Europe, he speaks several languages including German, Hungarian and Hebrew.

Moderator:
Avi Pollock – Head of Applied Innovation | RBC
Avi Pollock is RBC's Head of Applied Innovation. With a view to "what's next", "what's new" and "what's different", Avi and his team work across the RBC enterprise to stimulate innovative activity and to identify and validate emerging technologies and opportunities that have the potential to drive client value and differentiate RBC from its competitors. Avi is also a frequent speaker on innovation as well as mobile and social media strategies.